About Russ Berrie: Footnotes


  1. Berrie, Russell, from speech, “Seizing the Opportunity,” for the Richard M. Clarke Distinguished Entrepreneurial Lecture Series at Fairleigh Dickenson University, May 10, 1999.
  2. Berrie, Russell, from article, “Stuffed with Sales,” by Dana Ray in Selling Power Magazine, April 1997, pg, 57.
  3. Berrie, Russell, “Seizing the Opportunity,” 1999.
  4. Berrie, Russell, “Stuffed with Sales,” 1997, pg. 57
  5. Berrie, Russell, “Seizing the Opportunity,” 1999.
  6. Berrie, Russell, from article, “Luring Customers into Impulse Buys,” by Susan Konig, Opportunity Magazine, September 1997, pg. 18.
  7. Berrie, Russell, from speech, “Selling Your Way to Success,” for the Annual Joseph I. Lubin Memorial Lecture, New York University Stern School of Business, April 21, 1998.
  8. Berrie, Russell, “Luring Customers into Impulse Buys,” 1997. pg. 19.
  9. Ibid., pg. 18.
  10. Berrie, Russell, “Seizing the Opportunity,” 1999.
  11. Berrie, Russell, “Seizing the Opportunity,” 1999.
  12. Berrie, Russell, “Luring Customers into Impulse Buys,” pg. 20.
  13. Berrie, Russell, “Seizing the Opportunity,” 1999.
  14. Berrie, Russell, “Stuffed with Sales,” pg. 58.
  15. Berrie, Russell, “Seizing the Opportunity,” 1999.
  16. Berrie, Russell, “Luring the Customer into Impulse Buys,” 1997, pg. 24.
  17. Berrie, Russell, “Stuffed with Sales,” 1997, pg. 59.
  18. Berrie, Russell, “Selling Your Way to Success” 1998.

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