profession of sales
A talented sales entrepreneur who built a thriving public company, Russ Berrie understood the critical role that sales plays within the business enterprise. At the Russ Berrie Institute for Professional Sales at William Paterson University, students can earn a Bachelor of Science Degree in Sales (one of the first programs of its kind in the world), gaining skills in the classroom and through hands-on experiences, including in the state-of-the-art Russ Berrie Professional Sales Laboratory.
Selected Recent Grants
Russ Berrie Institute National Sales Challenge To gather college students from around the country for a three-day whirlwind competition involving sales simulations, speed selling and opportunities to network with top executives.
Russ Berrie Institute Sales Career Boot Camp To prepare college students for navigating the job market, and the corporate world more broadly, by engaging with human resources and sales industry leaders.
Rising Tide Capital To create a rigorous professional sales training program for low-income entrepreneurs in New Jersey, in partnership with the Russ Berrie Institute for Professional Sales.